![]() In reference to rule one, it will be even more awkward when that person’s face gets cut off on a smaller screen.īelow is an example of a lifestyle image with text overlay getting cut off at specific widths because faces are too close to the edge.īanner Images with Text in the Backgroundįor certain page designs where the entire banner is crafted into a brochure-style image, having a banner image without text is an acceptable route to take. It’s awkward to have text covering somebody’s face. ![]() Do not use lifestyle images (images of people) as a general rule of thumb.This is often a translucent black or colored layer that allows the text to be readable regardless of what color image is in the background. The developer should put a banner overlay between the text and the background image.Images that are more generic can have their edges cut off on smaller screens without negatively affecting the design aesthetic. A generic pattern is often the best course you can take when it comes to background banner images.When choosing images for banners with text overlays, there are three important components to consider: However, this leaves room for variation and inconsistencies in how the image renders at different heights. Text that is part of the banner image won’t have any SEO value and may run into responsive design issues, with the text being cut off at various widths.īanner images commonly use a CSS declaration called “cover” that constantly adjusts the background image to fit the banner container as best as possible. As a developer who mostly develops on the HubSpot platform, this is the single most common issue that I have to frequently explain to clients.Ī common question asked by clients wanting to update their website is: “What is the proper aspect ratio for banner images on my website?” This is a complicated question that depends on many attributes of the banner, such as whether the banner has text overlayed on it, whether there are lifestyle images in the background, and the size of the text on the page.įor many website or landing pages, having a text overlay on the banner is the most appropriate choice for a handful of reasons.įirst, using actual text that Google can search and index is a prime way to have an H1 above the fold. Whether you are a marketer, developer, or a designer, at some point you have run into responsive issues with banner images. ![]()
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